Time to start using this thing….

Well, here it is. My new blog. As I write this, I’m looking at Fast Company’s May 2005 “Change or Die” issue, reading about Heather Hamilton’s blog which discusses things on job hunting, the recruiting industry and hiring in Redmond, Washington.

Blogs like hers have inspired me to create a place where all of the things I learn about online Marketing can be shared. From the book “Lovemarks” that I just read, to Seth Godin’s “The Purple Cow”, there’s definitely a revolution underway when it comes to Marketing, and the technology of the Internet is leading the way.

Funny that most of what I’m hearing about Marketing, and most of what I’ve been feeling for a few years is that it’s not actually the technology that’s making the Internet such a viable medium, but the people. Oxymoronic, I know, but it’s people’s desire for truth that has allowed Web marketing to soar in popularity… to the point that it’s completely shifted the way in which you market yourself, especially if you want to be viewed as innovative… and unless you’re Tide or Coors Beer, you need to be viewed as innovative and doing something to change or enhance people’s lives with your product(s) or you need to move on.

People have too much access to information for advertising/marketing to lie to them. Those days are over, now you must build trusting relationships with your audience, that are based on transparency, honesty and belief in what you do/make.

If you are in a business where it behooves you to get the word out to people about it, I hope that my site will serve as a valuable resource along the way.

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Where are the inspired, creative workplaces?

“Consulting guru Peter Drucker has being saying this for decades: Money is a necessity but not a sufficient condition to attract and retain motivated employees. People work for paychecks and benefits, but really perform at peak efficiency when the quality of work is ideal, creativity is encouraged and relationships at work are positive.”

This is the closing statement of an excellent article I just read by Scott Goodson, called “Tear down that cubicle” which provided some excellent insights on the value of a positive workplace.

He began the article like this: “So there I was, four weeks on the job as CEO of StrawberryFrog USA, walking along Madison Avenue, when I was reminded of a quote by Studs Terkel.

Terkel wrote: ‘Work is about a daily search for meaning as well as daily bread; for recognition as well as cash; for astonishment rather than torpor; in short for a sort of life, rather than a Monday-to-Friday sort of dying.'”

This personal statement really resonated with me, I know so many people that go to work depressed and leave feeling like another piece of their soul has been chipped away. So many people that are looking for “something” more out of what they do. I know I definitely have been in this category at one time or another in my career. You know, that point where your cat could run the company better than the CEO does because so many talented people are being wasted, which leads to the “grass is greener over at ________” syndrome. But more and more, I’m realizing that there’s more people around me, in the cubicles close enough to hear me typing away on my keyboard right now, that are just as passionate about what they do and about making a change to bring more focus, more creativity and more fun into what they spend the majority of every day doing: working.

If I don’t bring my own inspiration and creativity to the workplace, then I’m no better than anyone else and not only will my current job continue to bore me to death, but my next job will be the same.

Scott Goodson also said this: “An enlightened environment is also an effective business model. Companies with positive employee attitudes tend to show positive financial outcomes. In a Gallup study, organizations with a ‘satisfied’ work force had 27 percent higher profits than those with an ‘unhappy’ one. Staff turnover is lower in small businesses, largely because of flatter management structures, better communication and greater staff input. Work provides a source of identity and a social outlet.”
Hmmm…. have an identity, have fun, be more creative, and make more money… sounds like a good idea.

Link to the article.

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