Pudding Face … A nice integrated idea.

Kraft are trying to push more pudding…. with the Pudding face. A nice little special effect they’ve used in this TV spot, which they hope will translate into some cool activity on Twitter this summer. This is a cool idea and it immediately makes me think of Bill Cosby’s pudding ads from when I was growing up.

He’d make a pretty funny pudding face. I’d love to get my hands on this campaign. We could make a “pudding face generator” and let people have some fun with photos or an Augmented Reality app that superimposed the pudding face onto whoever you had in view on your camera? That’d be pretty fun. Kids love apps that do things to people’s faces. This would get them all wanting a “pudding face” and well, if Kraft are lucky, they’ll be telling mom that the only way they can get a pudding face is to actually have some pudding.

I’ll be watching this campaign, and posting a few 🙁 faces myself to see if I can get hooked up with some pudding.

Please follow and like:

Netflix: “Who wants to be a millionaire?”

Side note: I go for weeks without updating my blog and then when I do, I am suddenly inspired to blog about everything. So instead of posts spread out evenly over the weeks/months, I end up with multiple posts on the same day… and then nothing for weeks.

I just saw an article on the New York Times Website in which Netflix is offering a million dollars to the person that comes up with a better ratings/recommendation system. Netflix revolutionized the way people rent movies, taking the market by storm to the extent that Blockbuster video, whose name had become synonymous with “renting a movie”, had to reinvent themselves… doing away with late charges and trying to regain market share by opening up a “DVD by mail” channel in their own business. (I forget the statistic, but they were down significantly at one point thanks to this shift in how people rent videos.

This new move by Netflix is brilliant, in the age of “Web 2.0” where the “user is in control” netflix is making a database of 100 million movie ratings available as part of a competition with a goal of improving their recommendation system.

A very bold, and brave move by Netflix… I applaud you.

Please follow and like: