Useful blogs for staying on top of Digital and Marketing Strategy

I was in Dublin yesterday for the first time, visiting a client of ours and talking about some of my favorite marketing trends. Being a “digital guy”, which to me means that I am a lover of technology, data, gadgets and general “geekery”, I was asked towards the end of the meeting to share some thoughts on things like “data” and “gamification” and other digital marketing buzzwords. I spent a few minutes espousing some of my views and was then asked how I stay on top of things when it all seems to change so fast.

My response was that I try to read as many blogs and newsfeeds as possible. She then asked if I would share some of my favorite blogs with her. I thought that this might be useful for more than just this one client. So, after a quick scan of my “Marketing, Digital, Social” category in my feedly account here are a few the sites/blogs that I find most useful for staying on top of trends and for finding inspiring new ideas in the world of digital marketing and marketing strategy.


I follow over 60 blogs. Some are big (and obvious), some are small. Some more “techy” and others less so. I’m sure I’ve missed some really obvious ones, and also struggled with others that inspire me, but may not be what my client was looking for (like TechCrunch and FastCompany). I also felt that I wanted to mention my Twitter Feed and also LinkedIn (whose acquisition of Pulse has made LinkedIn an even more valuable source of daily news/content for me.)

If you’re reading this, drop me a comment about ones that you agree with, or disagree with. Or ones that you read?

Pudding Face … A nice integrated idea.

Kraft are trying to push more pudding…. with the Pudding face. A nice little special effect they’ve used in this TV spot, which they hope will translate into some cool activity on Twitter this summer. This is a cool idea and it immediately makes me think of Bill Cosby’s pudding ads from when I was growing up.

He’d make a pretty funny pudding face. I’d love to get my hands on this campaign. We could make a “pudding face generator” and let people have some fun with photos or an Augmented Reality app that superimposed the pudding face onto whoever you had in view on your camera? That’d be pretty fun. Kids love apps that do things to people’s faces. This would get them all wanting a “pudding face” and well, if Kraft are lucky, they’ll be telling mom that the only way they can get a pudding face is to actually have some pudding.

I’ll be watching this campaign, and posting a few 🙁 faces myself to see if I can get hooked up with some pudding.