Web Sociology

or something like that…

Yet another reason why I love what’s happening in the world… I’ve always considered myself as a person with some good ideas to share. Probably why I started a blog… I’d love to claim that it’s all about research and staying on top of my field, but if I’m honest it’s also just a place for me to show my thinking, or more directly to blabber on about stuff that my friends won’t ordinarily let me talk about.

But it has also become a realisation (Yes, I’m using the English spelling… when in Rome…. or London, in this case) that the Web is also the great equaliser where you realise that there are tons of people out there with great ideas… and in fact that you’re all somehow connected. (It truly is a small world).

But back to my point…

I was reading an article about a new competitor to YouTube (see my other post) and making fun of their terrible name, which lead me to blogging about Igor because they love to talk about names, and I saw a post on their site talking about Media Influencer, which is a site that they obviously found interesting.

On the MediaInfluencer site was a link to add the blog to MyYahoo page (which is where I have all of the RSS feeds I subscribe to…) when I noticed that the author had a post about Online Communities in which the Chief Executive of WPP, a company that used to pay my salary, was quoted.

In it, he is quoted as having said (in FT) that “has warned media owners must find ways to attract and retain talent and create stand-alone digital divisions in order to compete in the era of internet blogs, open access and online communities. So far so good. He believes that the shortage in human capital would be one of the main challenges facing companies in the future, and successful companies were those that could “find, retain, and incentivise good people”. This is because “young people, accustomed to quick response on the internet, were shunning hierarchical organisations where decision-making took a long time.”

What’s funny about this is that this is the industry that I work in and I was just out seeing a client today and talking about the importance of taking a community approach to recruiting graduates because of the differences in their expectations of their workplace and their employer.

Talk about full circle.

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The iPod Emmy

In this article on MSNBC, they discuss a new award category being offered by the National Academy of Television Arts and Sciences: Outstanding Achievement in Content for Non-Traditional Delivery Platforms.

This is the first time they’ve added a category to the Emmy’s since Cable TV shows became eligible in the 1987-88 television season.

What content will be considered in this category is still a bit up for grabs, as you have TV shows like Lost (which were not made eligible) and then you have “24: Conspiracy”, a made-for-mobile version of the popular show “24.”

I have just gotten into subscribing to podcasts on my iPod (I got the 30gb video iPod) as I found that sometimes I needed something to listen to that was not music. I was happy to find categories including anything from meditation to relationship advice, to Mac User information, to the BBC’s podcasts. Some of them are video podcasts where someone has recorded tutorials (for example) on how to edit your own videos on your computer, how to make and publish your own video podcasts and more.

Along these lines, I just read a really great new book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi called “sisomo” (Sight, Sound and Motion) which talks about how so much information these days is delivered on screens (of varying types) and how more and more you need to use Sight, Sound and Motion to tell your story.

The next wave of the Internet will be to continue the themes of creative expression, networking and sharing of ideas. How can you create something that shares your expertise on something you’re passionate about and use Sight, Sound and Motion to deliver it?

That’s what more and more poeple on the Web will be looking to do in the near future…

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