Euro RSCG buys a record label!.
I read today (via LinkedIn) that my business’ parent company, Euro RSCG, has purchased a startup music label. The quote from our CEO, “in this new content creation model and world, our ability to actually be owners of content and make money out of content is something very exciting” is exactly what I’ve been thinking lately, and very exciting to me.
It brings two highly creative industries together as creative partners, not buyer and seller, but collaborators in a process that should ultimately lead to better ways to spread ideas. Very cool concept. What’s next? Ad Agencies buying up film production companies?