From the deep end….

By Posted in - Cool Ideas & Innovation & Marketing & Recruitment Marketing & Social Media & Technology on July 13th, 2006
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I remember the first time I played The Sims. It was years ago now, so long ago that I can’t remember if I was playing it first on my Apple LCIII or if I was playing it on my 8500. (Yes, I am definitely a computer geek.) I remember enjoying being able to tell someone what to do, and being responsible for whether or not they ate, slept, made music, art, watched TV and all of the above… but I was always conscious of the fact that I was controlling another person. If I look back and really think about it, I was most likely creating an alter-ego and doing the things I wanted to be doing in my life at the moment.

However, the lack of connection between the joy, sadness, happiness, etc felt by my electronic self and my real self kept me from really playing the game. I had a job in my simulated world, friends, a nice house, etc… and none of it translated into anything in the real world.

But now that’s beginning to change…

This article in business week, about Second Life is well worth checking out. People are now creating virtual versions of themselves and then making money from them. Talk about moonlighting, you could be a banker by day and a rock star by night.

Is this scary?

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