Interactive Marketing has gone to the dogs….
The post is simple, the message is clear:
“Dogs love Pedigree
In contribution to World Animal Day this outdoor promotion was developed especially for dogs. A sticker, in the shape of a dog barge, forms the promotion. The sticker was placed on floors in front of pet shops and supermarkets. And it has something no dog can resist: the scent of delicious Pedigree dog food!
The dogs went nuts! The dogs’ ownsers couldn’t pass by without buying something from Pedigree for his dog.”
Talk about a targeted Interactive marketing strategy. This is absolutely brilliant!!!