Interactive Marketing has gone to the dogs….

By Posted in - Cool Ideas & Creativity & Marketing & Strategy on February 15th, 2006
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This entry on a TBWA blog shows a campaign by Tequilla Holland for Pedigree dog food.

The post is simple, the message is clear:

Dogs love Pedigree

In contribution to World Animal Day this outdoor promotion was developed especially for dogs. A sticker, in the shape of a dog barge, forms the promotion. The sticker was placed on floors in front of pet shops and supermarkets. And it has something no dog can resist: the scent of delicious Pedigree dog food!

The dogs went nuts! The dogs’ ownsers couldn’t pass by without buying something from Pedigree for his dog.”

Talk about a targeted Interactive marketing strategy. This is absolutely brilliant!!!

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