Nike’s Football (not American Football) Website located at www.nikefootball.com shows you how Web communication should be done. Everything from their television ad (see the link called “THE BEGINNING” and watch the ad) which declares to the world that Football is about skill, teamwork and beauty and challenges all of the footballers of the world to “make our game beautiful” to the video “THE CHAIN” where you are encouraged to submit a video of yourself receiving the football and then passing it to someone else… Nike is splicing the film together into a very cool chain video (currently 10 minutes long) that shows all of the people around the world that are committed to JOGA BONITO!
I don’t even play Football and am already thinking of a video I can do and upload to the site… and everyone I’ve shown this site to thinks it’s absolutely beautiful.
Well done Nike! – Drew