CRM or CMR?

Saw this entry on Seth Godin’s blog today… a simple quote from someone at Disney about CRM and their philosophy…

“CMR is our version of CRM – just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them.”

I like that, it’s so true. It’s about permission to be a part of someone’s life, which is only granted when you have something remarkable and relevant to offer them.

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