Google vs. Microsoft.

By Posted in - General on May 2nd, 2006
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In this article on MediaPost, I read that Google is raising awareness in Washington, DC and internationally that it is unfair for Microsoft to include a Search Bar in Internet Explorer 7 that defaults to MSN’s search engine.

I don’t have any anti-microsoft sentiments. I think that while they do find a way of packaging all of their stuff in such a way that keeps you within Microsoft’s world, most of the time and for most computer users that’s a pretty good thing. Microsoft claims that changing the default from MSN to Google is very easy to do, and I don’t doubt that it is. And besides, if it is Microsoft that is making the browser and giving it away to people for free, then why shouldn’t they be able to promote their own search service?

As a Web professional, I test all different types of Web browsers… FireFox (one of my favorites) has Google as the default search Engine… Apple’s Safari does the same thing. So Google is actually turning around and accusing Microsoft of doing the same thing they’ve been doing for some time.

Feels a bit pointless if you ask me. Why not focus your efforts on building your brand as the place to go to for good Web search results. My wife knows that Google is the place to go when searching for something on the Internet. So despite the fact that she has Yahoo as her default homepage on her iBook (which has Safari and the embedded Search Bar with Google as the default) she still goes to the address bar and types www.google.com to perform a search. Yes, she bypasses one search engine and ignores the readily installed tool that would allow her to access her search engine of choice… because Google is a web-page that she goes to to perform her Search.

And the quote below says it all to me…

“A Google spokesman said that Firefox’s default to Google was different from Internet Explorer’s default to MSN, because users appeared to be more adept at changing the Firefox settings.”

That’s hilarious… hardly anybody has even seen IE 7 yet and people have been using Firefox for years…

Google…

Focus on keeping people Googling, focus on having the best Search Engine around and don’t draw unnecessary attention to your competitors… all you’re going to do is get people curious about why you’re so concerned about Microsoft…

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