Ideas, not presentation…

These days it seems that everyone in Advertising and Communications has a slick showreel and a presentation that uses big Social Media buzzwords and quotes lots of stats. It’s become much easier to produce such content, rich with sights, sounds and motion. And it’s become much easier to have access to stats and information about what’s going on in the world of digital communications.

Lately, I’ve been astounded by how many “false gurus” there are out there. Whether it’s business with a very active twitter feed, a corporate facebook page, a blog, an up to date LinkedIn page or lots of videos on YouTube, it seems that many of the people with things that need to be communicated for their business have found their way to the right channels.

But what are they really saying?

A friend of mine posted this video on Facebook today, the caption was “well worth three minutes of your time if you work in, with or near to an ad agency”. Naturally this caught my attention, so I had to have a look.

Pink Ponies: A Case Study

This video, apart from being hilarious. Was a great parody of all of the false gurus there are these days. It says a lot about what a slick presentation can do for someone with an average idea. It reminds me that at the end of the day, communications, even in this hyper digital era with all of theses segmented communities and great targeting capabilities, still comes down to whether you’ve got a good idea in the middle of it all.

Here’s to all of you that still believe this.

One Reply to “Ideas, not presentation…”

  1. Ha ha! I remember seeing this a couple of weeks ago – it proves that, as so often, the simplest ideas are often the best and that slick presentation is, well, just that . . . a lot of hot air.

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