Well, here it is. My new blog. As I write this, I’m looking at Fast Company’s May 2005 “Change or Die” issue, reading about Heather Hamilton’s blog which discusses things on job hunting, the recruiting industry and hiring in Redmond, Washington.
Blogs like hers have inspired me to create a place where all of the things I learn about online Marketing can be shared. From the book “Lovemarks” that I just read, to Seth Godin’s “The Purple Cow”, there’s definitely a revolution underway when it comes to Marketing, and the technology of the Internet is leading the way.
Funny that most of what I’m hearing about Marketing, and most of what I’ve been feeling for a few years is that it’s not actually the technology that’s making the Internet such a viable medium, but the people. Oxymoronic, I know, but it’s people’s desire for truth that has allowed Web marketing to soar in popularity… to the point that it’s completely shifted the way in which you market yourself, especially if you want to be viewed as innovative… and unless you’re Tide or Coors Beer, you need to be viewed as innovative and doing something to change or enhance people’s lives with your product(s) or you need to move on.
People have too much access to information for advertising/marketing to lie to them. Those days are over, now you must build trusting relationships with your audience, that are based on transparency, honesty and belief in what you do/make.
If you are in a business where it behooves you to get the word out to people about it, I hope that my site will serve as a valuable resource along the way.