Ri5, the UK Recruitment Industry’s main information portal has provided a nice write-up on my session on mobile marketing at the AGR conference on Monday. The posting (with a link to the original) is below.
The Monday business session concluded with a round of ‘showcases,’ among which Euro RSCG Riley’s Drew Spencer made a convincing case for mobile marketing as ‘the future of recruitment.’ Among other things he noted mobiles’ high level of market penetration and unique position as personal, ‘always on’ devices, plus the rapid growth of smart phones and the influence of mobile technology on social media. He then outlined how mobile technology could best be used for recruitment applications in the context of multiplatform marketing strategies. After this, there was a mad rush to get scrubbed up for the Monday evening drinks reception and gala awards dinner (see separate Ri5 story).