Think SEO isn’t important to online recruiting?

If you are one of those people (and most of you are) that thinks that SEO isn’t important to your online recruiting strategy…think again.

Matthew Martone’s blog post about changes to Google’s AdWords Landing Page Quality Rankings (from this Google Article) blew me away. In it, he says:”Well optimized career site landing pages have an even greater opportunity to be visible and attract the less-active and passive job seekers using the Search Engines.

Poorly optimized career site landing pages, which is very common, will result in even more missed opportunities to attract job seekers and convert them to applicants.”

He even includes some recommendations on optimising your pages…

I highly recommend that people begin looking at SEO in the HR and recruiting world…

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