Useful blogs for staying on top of Digital and Marketing Strategy

I was in Dublin yesterday for the first time, visiting a client of ours and talking about some of my favorite marketing trends. Being a “digital guy”, which to me means that I am a lover of technology, data, gadgets and general “geekery”, I was asked towards the end of the meeting to share some thoughts on things like “data” and “gamification” and other digital marketing buzzwords. I spent a few minutes espousing some of my views and was then asked how I stay on top of things when it all seems to change so fast.

My response was that I try to read as many blogs and newsfeeds as possible. She then asked if I would share some of my favorite blogs with her. I thought that this might be useful for more than just this one client. So, after a quick scan of my “Marketing, Digital, Social” category in my feedly account here are a few the sites/blogs that I find most useful for staying on top of trends and for finding inspiring new ideas in the world of digital marketing and marketing strategy.

 

I follow over 60 blogs. Some are big (and obvious), some are small. Some more “techy” and others less so. I’m sure I’ve missed some really obvious ones, and also struggled with others that inspire me, but may not be what my client was looking for (like TechCrunch and FastCompany). I also felt that I wanted to mention my Twitter Feed and also LinkedIn (whose acquisition of Pulse has made LinkedIn an even more valuable source of daily news/content for me.)

If you’re reading this, drop me a comment about ones that you agree with, or disagree with. Or ones that you read?

The Power of the Visual

There is a lot of pointless “content” being created
and pushed at us. I know a lot of people who are struggling to decide how much to spend on telling their stories in more beautiful ways.

It’s hard to know if it’s worth paying for the photoshoot, or paying for the extra animations that your agency has asked for to make the brand film look perfect. Even paying someone to design your website or your logo and business cards can sometimes seem hard to justify. Especially when it seems like a lot of the content we’re all bombarded with looks like it was made by a someone’s 14-year old who knows how to mess around a little in iMovie, or worse.

Content is everywhere. The majority of it is pretty boring. Some of it is so bad, it’s offensive. But every now and then something really remarkable comes along.

To me, the definition of remarkable is something as follows:

The “piece of content” (what did we call it before the internet?) has to be carefully created down to every detail, executed with precision and, most importantly, tell me a story that engages me both intellectually and emotionally. It’s been my experience that, without fail, remarkable content almost always includes a story, a fact or set of facts that I have not heard before. In a few cases, it’s not a new story or fact, but a new perspective on someone else’s story or fact.

This time, it was DDI’s “The Power of the Visual”, presented beautifully on their website (and on Vimeo).

Thanks to an email from LinkedIn (who have gotten very good at recommending interesting content lately), I had the pleasure of watching “The Power of the Visual”(made by DDI, an integrated ad agency from Australia, who I had not come across before). ┬áThis video, which is beautiful and immensely engaging to me, answers the question “Why does visual information work better than text” better than any savvy marketer has ever tap-danced a budget-conscious client in their life. The next time you’re asked why someone should invest in making things look good, show them this video.

Then just walk out of the room.